What is Direct Selling?
Direct Selling is a distribution method where products and services are sold directly to consumers without a fixed retail outlet.
Direct sellers are independent entrepreneurs who earn retail profits and commissions.
Why Direct Selling is a Powerful Business Model?
- 125+ million people worldwide
- Global sales exceeding US$ 167 Billion annually
- Equal opportunity business model
Digital Transformation of Direct Selling
- Online presentations
- Webinars & video meetings
- Social media marketing
Top Product Categories
- Health & Wellness
- Personal Care
- Home & Kitchen Care
- Agri & Pet Care
Regulatory Clarity (The Past Challenges – Now Addressed)
Earlier, due to the absence of a dedicated regulatory framework, the industry faced misuse by Ponzi and pyramid schemes.
These unethical models misled consumers and affected genuine companies.
To address this, the Government of India introduced a clear and strict legal framework,
bringing transparency, accountability, and consumer protection.
A New Era for Direct Selling in India
On 28 December 2021, the Consumer Protection (Direct Selling) Rules 2021 were notified,
replacing all earlier guidelines.
Only compliant companies and ethical direct sellers are permitted to operate legally in India.
Our Commitment
- Value-for-money products
- 100% statutory compliance
- Transparent & ethical business practices
- Strict adherence to Direct Selling Rules 2021
Important Direct Selling Documents
Direct Selling Rules 2021
Official legal framework by Government of India.
Direct selling rules amendment 2023
Updated compliance & ethical business norms.
NotificationformConsumerAffairs
Consumer rights, duties & grievance rules.
Declaration
Official acceptance of rules & responsibilities.